Richland County, South Carolina - Research Study

Redlands, California - Research Study

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Custom Research

Departments participating in any of the programs may wish to initiate a custom research study with the New York University and UCLA joint public policy institute called BetaGov.  

In these studies, departments work directly with research professionals to initiate a custom study they desire to undertake.  Tools such as the use of surveys may be conducted of personnal, citizens and volunteers.  Often the surveys attempt to capture sentiment before and after the application of the decals. 

This is all done so that they key question can be answered:  who was impacted and what was the impact?

Why This Program Works

Below the surface of conscious thought, we are all being exposed to ideas by what we see and hear around us.  Research has proven that these exposures to a stimulus can have a dramatic effect on human behavior in their surrounding environments.

Called “priming”, the introduction of words or concepts to people has been proven to have a subconscious effect on their conscious behavior.  Police2Peace believes the application of this well known psychological effect can be used to build public trust with the introduction of PEACE OFFCER on law enforcement vehicles.

Background on Priming in Consumer Behavior