For each city a custom program of before and after research is conducted. The point of the research is to analyze favorability of the change, noticibility, impact on the community.
Questions such as are their age differences, are young people more affected by the change than older people, where they live can all be addressed at the request of the city.
This is all done so that they key question can be answered: who was impacted and what was the impact?
Why This Program Works
Below the surface of conscious thought, we are all being exposed to ideas by what we see and hear around us. Research has proven that these exposures to a stimulus can have a dramatic effect on human behavior in their surrounding environments.