Our Mission Is to Create Better Interactions
In law enforcement, the public’s perception is very influential. A city and town may have a great reputation for law enforcement, but incidents that happen elsewhere greatly affect how citizens view their local police department.
Simply including the word PEACE OFFICER on squad cars can change public sentiment in the department’s favor.
And with the perception already in place, the department is seen as forward thinking and community minded. When this is in place, the public is much more likely to be tempered in their response to bad interactions which are bound to happen.
How it Works
When a department decides to participate in a study, we meet with them in person to discuss and agree on the scope of the study and the look and placement of the decals.
Then, the specifics of the research study are planned and executed at the direction of department officials.
A live event is scheduled around the decal appearing on the first squad cars in coordination with the schedules of law enforcement officials, city leaders and the media so that all can attend.
The changes to or addition of the decals on all changed squad cars takes place.
After a period of time mutually agreed upon, a second set of research may be performed to gauge awareness of the change along with statistical analysis of the impact. This research is compiled, analyzed and the findings are presented to the department for their use.
If desired, the department may extend the research, change the scope or conclude the research at any time. Decals remain on cars for as long as the department desires.
The department, city, state and federal government incur no expense whatsoever for the change, the research and the release of the resulting studies.
What We Bring
Participate in research to better community relations.
If you believe your community would benefit from this research program, let's arrange a pilot in your city.